The fashion industry's return problem isn't just financial—it's an environmental emergency.
The "try before you buy" culture has an invisible cost. Each return journey—from warehouse to customer to landfill—leaves a carbon footprint. Shoes that don't fit create waste at every stage: packaging materials, fuel for transportation, and ultimately, products that can never be sold again.
Your Fit Signature™ eliminates guesswork, reduces returns, and protects the planet—one perfect fit at a time.
AI-powered foot analysis identifies your exact toe alignment (Egyptian, Greek, or Roman) and provides personalized size recommendations across 20+ brands, dramatically reducing the need for returns.
Every avoided return saves 20kg of CO₂ emissions. By helping customers find their perfect fit before purchasing, we prevent unnecessary shipping, packaging waste, and reverse logistics.
25% of returned shoes become unsellable waste. By ensuring the right fit from the start, we help keep products in circulation, reducing landfill waste and preserving resources.
Real-time environmental impact from Your Fit Signature™ community
These numbers grow with every scan. Every time someone discovers their Fit Signature, we prevent waste, reduce emissions, and move closer to a sustainable fashion future.
Last updated: Real-time • Data source: Your Fit Signature™ user analytics
Our AI analyzes your foot photo to determine your toe alignment type (Egyptian, Greek, or Roman). This single data point is the key to understanding which shoes will actually fit your unique foot structure.
We match your foot type with brand-specific sizing data across 20+ popular brands. Instead of ordering 3 sizes and returning 2, you order the right size once—eliminating unnecessary shipping, packaging, and processing.
Armed with your Fit Signature, you make informed purchases that fit right the first time. No returns means no reverse logistics, no repackaging, no carbon emissions from unnecessary shipping, and no products ending up in landfills.
Join thousands of conscious consumers who are reducing waste, saving money, and shopping smarter. Your Fit Signature™ is more than convenience—it's a commitment to sustainability.
Sources: EPA, Optoro, National Retail Federation, ReturnGO (2024-2025)